XIMIVOGUE is one of the world’s leading designer merchandise brands and is internationally recognized for celebrating the essence of modern Korean style, featuring beauty, fashion, home decor, and lifestyle products.

We deliver happiness and surprise every day!

Our products reflect often minimal aesthetic. At the same time, we seek to thrill and inspire our audience while using vivid colours and striking designs to excite the senses.

XIMIVOGUE first opened its doors in 2015 and has ever since expanded globally with over 1,500 stores across 84 nations throughout the world. We aim to offer easy access to Korean fashion.


To set a global trend of our stylish fast fashion and contribute our share in the world’s fashion sense. We aim to become the premier destination for fast fashion shoppers.

To become the premier brand of fast fashion department stores


To see more people around the world adapting to Korean design and fashion by mixing and matching it with their own cultures.

Building success by leading fashion


Honesty, Unity, Innovation, Efficiency, Responsibility, Gratitude

Our core values inspire all our efforts, these include Dependability, Reliability, Commitment, and Open-mindedness.


Our way of thinking invokes new ideas on how to improve the life of our customers across a broad spectrum.